Cooperation with Huawei Music and Universal Music China Corporation Copyright License

Build a music ecosystem for every scene

Huawei Japan (Corporate) [Shenzhen, China / Beijing, July 9, 2021] Agreemented on a copyright partnership with Huawei Music and the Chinese subsidiary of Universal Music Group (UMG) (“Universal Music China”). This was announced. This is the first time the two companies have signed a copyright license agreement in mainland China. Through this alliance, Huawei Music will deliver a vast amount of high-quality music content from Universal Music. Huawei Music is licensed from Universal Music's high-quality music library to provide users with a wider variety of music. Universal Music, on the other hand, connects with a wide range of device users through the Huawei Music ecosystem. The partnership will allow users to enjoy the high-quality music content of Universal Music's renowned artists through Huawei's various devices such as smartphones, smartwatches, speakers, earphones, smart screens and in-vehicle devices. ..

UMG's high-quality music is delivered and Huawei's all-scenario app provides a new content experience Huawei's Senior Vice President, HUAWEI CLOUD CEO, and Consumer Cloud Services President Zhang Heian said: I am. "This partnership between Huawei and UMG will be an important milestone in building an all-scenario audio ecosystem. Through this partnership, the two companies will accelerate innovation in quality content delivery and experience. "We will create new business value. UMC China's chief executive officer, Kaoru Wu, said:" Universal Music China has signed the first copyright license agreement with Huawei Music. We are very pleased that the partnership between the two companies will allow a wide range of Huawei users to access the vast and high-quality content provided by Universal Music, and Huawei's smart terminal ecosystem is endless. We feel the potential. We will work with the Huawei Music Team to explore new models, improve the service experience, and build partnerships. Huawei Consumer Division Cloud Music and Video Business “In the last few years, Huawei Music has built a number of application scenarios based on“ people, ”“ cars, ”and“ homes, ”” said Wei Take, the director of the department. , Quickly deliver audio content and services to users' various life scenes and help partners smartly deliver quality content. " For example, users can use the "one-touch transmission" function of smart devices to enjoy music on mobile phones, speakers, smart watches, etc. without interruption. The music that was playing on the device, such as when jogging, can be played on the Huawei watch as it is, so you can easily play the music without interruption while jogging. In addition, the Sound Field, which consists of Huawei's smart screen and Sound Series speakers, allows you to recreate the music you would hear at a concert venue in your living room. With Huawei's unified music account, you can seamlessly stream music on your device and in-vehicle smart screen while driving, creating a comfortable music space in your car. Enhanced scenario-based customization capabilities to facilitate partner content and service distribution With this partnership, Huawei Music and Universal Music will jointly develop a list of songs for different viewing situations. By "delivering the music you need to the people you need," you can accurately deliver the diverse music genres and abundant music content of Universal Music to your viewers. When music fans use the latest HUAWEI FreeBuds4 wireless headphones, Huawei Music automatically identifies the model of the headphones and customizes the selection list to maximize the sound performance of the headphones. Huawei Music will continue to actively explore the field of VR, allowing users to enjoy the immersive and luxurious sound experience of an internationally renowned symphony orchestra at home through the VR platform. This year, Huawei announced a "cloud cloud collaboration" strategy based on Device Cloud and HUAWEI CLOUD. This strategy serves to provide developers and partners with a unified service and experience, further expanding their audio content and services. Through Audio Connect's audio function platform, Huawei Music will build a comprehensive distribution function of "point access + global distribution + full-end distribution" for partners such as Universal Music. In addition to delivering seasonal music to 210 million monthly active users in more than 170 countries and regions where Huawei operates, it also delivers 730 million people worldwide through cross-device and full-scenario distribution. Providing high quality music to users. The copyright license agreement between Huawei and Universal Music not only provides users with high-quality music, but also finds many possibilities for creating innovative scenarios that address the needs of users. Going forward, we will work with our partners to build a new “sound” ecosystem of audio content in all scenarios.

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3. Cooperation with Huawei Music and Universal Music China Corporation Copyright License