HONOR's 5G smartphone "V40" has appeared in the merit and issues of "Huawei conversion": Yasuhiro Yamane's latest situation in China (page 1/2)

On January 22, 2021, "V40" was announced by HONOR.This V40 will be the first product to appear after Honor, a sub brand of Huawei, became independent.Honor, a separate company in Huawei, will advance to a completely different device development strategy from Huawei, and will develop global expansion.

The specs of V40 are the processors of Dimensity 1000+, 6.72 (1236 x 2676 pixels), a display of 120Hz refreshing, the camera is 50 million pixels + 8 million pixels (ultra wide angle) + 2 million pixels (macro), and the front is 16 million pixels.The 4000mAh battery supports 66W fast charging.8GB of memory + storage 128GB model is 3599 yuan (about 58,000 yen).

HONOR's smartphone has been released in China every month.The model before V40 is "HONOR 30" announced in April 2020.Honor 30 has three models, "30", "30 Pro", and "30 Pro+".If Honor 40 remains the Huawei sub brand, three models would have been released, "40", "40 Pro", and "40 Pro+".The processor should have been equipped with the latest Huawei model Kirin 9000.

Honor's independence was decided in December 2020.Of course, before that, Huawei would have been examined for future developments of Honor.Huawei's smartphone is basically equipped with KIRIN not only high -end but also midrange models, but since 2020, models equipped with a low -priced 5G processor of Mediatek have been introduced.HONOR V40 is a high -end model, but it is difficult to buy a Qualcomm processor and optimize it.The installation of Dimensity 1000+ would be reasonable for an independent flagship model.

The main design of HONOR V40 is very similar to the Huawei "Mate 40 Pro" series when viewed from the front.However, the back has changed the design around the camera a lot, and it is more like the X60 series with a Vivo tour camera.The back design of each company's smartphones is often similar, but the HONOR V40 is promoting "Huawei" as soon as possible.

In addition to the camera, there are other Huawei separation.HONOR V40 does not have an external memory slot.Conventional HONOR's top model was compatible with Huawei's memory card standard and NM card.The NM card is the same size as NANOSIM, so it can be attached to the nanosim tray as it is.Perhaps the HONOR V40 would have been developed with NM card at first.

However, by becoming an independent manufacturer, it is thought that the NM card reading point was eliminated on the board side, so that it was released as a NM card.Whether the high -end model after HONOR V40 will be compatible with MicroSD or abolish the external memory slot.

Honor 40 will be released as "View 40" for global.In Japan, Honor products have been seen in the last few years, but overseas they were sold in Europe, Southeast Asia and the Middle East.However, in the past year, there were no new products that were noticeable, and HONOR was focusing on the Chinese market.This is probably because the HONOR brand may be weak overseas, but because it is a product under Huawei, it was difficult to sell in overseas markets because it could not be equipped with Google services.

Honor's smartphones can be equipped with Google Services by being independent of Huawei.We are also promoting business negotiations with Qualcomm, and the models are likely to be equipped with Snapdragon in the future.From the latter half of 2021, there may be more opportunities to see Honor smartphones in overseas markets.HONOR also has smart watches and laptops, but by increasing the number of AIOT products in the future, overseas market expansion will be strengthened.