The great products Sony has created and what some "failures" mean

If the end comes to this world, only cockroaches and American singer and actress Cher will survive. There is such a joke. It's a joke that she was born from keeping her good looks over the age of 70, but if she had to add another one, she would probably be "Sony."

Joking aside, it's been more than 40 years since Sony, a major Japanese electronics maker, launched the Walkman in 1979, but everyone still talks about Sony. Sony was the second most talked-about brand in the UK in 2019-20 among all consumer tech brands.

Even so, the period of 40 years is more than enough to make a “failure”. In the past, Sony had to admit defeat in countless situations. However, as long as resources are distributed across different areas, Sony's product strategy will be a blueprint for competing with competitors such as Huawei.

Even those familiar with Sony may not know how many businesses the company is currently involved in. In addition to consumer products, we are engaged in a huge number of businesses, and the operating income of the Imaging & Sensing Solutions (I & SS) division, which focuses on CMOS image sensors, is about three times that of the division responsible for consumer electronics. Become. The I & SS division includes the sale of sensors used in smartphone cameras for other companies such as Apple, Google and Huawei.

Of the many businesses, consumer products such as Sony TVs and "PlayStations", Blu-ray players, cameras and headphones are the most famous and popular categories. The flagship model of Sony products is definitely highly evaluated in the ranking of each field.

Its amazing audio technology

Let's take Sony headphones first. Even brands that have been developing audio equipment for many years and have gained popularity in the past are not guaranteed to survive in the future. The situation has become more difficult, especially after the turbulence of the last few years, such as the shift from wired to wireless. Competing Yamaha, for example, has had a much weaker presence in the headphone market, to say the least.

Sony, on the other hand, has the highest level of technology and at the same time leads the industry in noise canceling headphones. It will surely survive. For example, the "WH-1000XM4" (44,000 yen including tax in Japan) features rich sound that shows the subtle differences in nuances, praiseworthy active noise canceling, and amazing battery life ("WIRED" UK). Selected as one of the "best wireless & noise canceling headphones" by the edition).

Related article: Sony "WH-1000XM4" Review: No longer found to be improved

Another trend of the times is that fully wireless earphones have become mainstream. It was a long time ago that the earphone cord was wrapped around the portable CD player "Discman" and entwined. Several Sony wireless earphones have been selected as the best wireless earphones of 21 years by the UK version of "WIRED". Among them, the "WF-1000XM3" (27,500 yen including tax in Japan) has a wonderful sound and has an amazing noise canceling function. The fit when worn is also comfortable.