Why! "Japanese who don't even look at Chinese smartphones" = Chinese reports

In the global smartphone market, the rise of Chinese manufacturers is remarkable. Samsung and Apple were the top two sellers in 2020, but Huawei, Xiaomi, Vivo and Chinese manufacturers followed after third place. Such a Chinese smartphone seems to be difficult to break into the Japanese market. On the 9th, Chinese media outlet NetEase published an article titled “Why Chinese Brands Are Extinct in the Japanese Smartphone Market.” The article first introduced that "Japanese people love brands." Apple's market share in Japan is very high, with Apple accounting for 45% of smartphone shipments from April to September 2021. Japanese manufacturers are also supported, followed by Sony in second place and Sharp in third place. Apart from Apple, it seems shocking that Huawei and Xiaomi, which have a wide range in the global market, are not in the top ranks. Why do Japanese people pay no attention to Chinese smartphones, unlike trends in the global market? The article pointed out that "smartphone systems are different" as a possible reason. This is because SIM locks are common in Japan, and there are quite a few people who use Chinese smartphones as long as they are SIM-free. The article goes on to say that another reason why Chinese smartphones are not popular in Japan is that "some people in Japan still use Garakei" and "because the Japanese market is small." However, for whatever reason, as a Chinese, he said, "I can neither cry nor laugh" that a smartphone maker that represents his home country is not very popular in Japan. The Japanese smartphone market seems to have a rare composition in the world where Apple and Japanese manufacturers are strong. Although some Chinese manufacturers are doing well in SIM-free machines, it seems that it will not be easy to steal market share in Japan. (Editor: Kenji Murayama) (Image photo provided by: 123RF)