Why "Dynabook Co., Ltd." was born -Toshiba PC resurrection road walking under Sharp

Dynabook Co., Ltd. will start on January 1, 2019.

80.1%of the Toshiba Client Solutions (TCS) shares, which had been conducting a PC business at the Toshiba Group, became a subsidiary on October 1, 2018.With the aim of reviving under Sharp, I decided to use Dynabok's product name in the company name without leaving the TOSHIBA brand and using the Sharp brand.

Mr. Yoshihisa Ishida, Vice President of Sharp, and Chairman of the Higashi Shiba Client Solutions, said that the reason for changing the company name is "increasing independence is the background of the company name."

Chairman Ishida "I feel uncomfortable to leave Toshiba's name."

In fact, in the acquisition of stocks, a clause that could continue to use the ToshiBA brand for several years, along with the Dynabook brand, was included.However, "Sharp gained 80.1%shares and continued the business, and it was uncomfortable to leave the name Toshiba," said Ishida."As a result of following the history of Toshiba Notebook PC, we wanted to put the word Dynabook in front again," he said.

The Dynabook brand is named after Dynabook, an ideal computer proposed by Alan Kay, the father of a personal computer, and Toshiba is the world's first notebook PC brand released in 1989.I was hired.

Mr. Ishida said, "Originally, Dynabook was a word with expectations for hardware. However, as the environment has changed and technology has evolved, the word Dynabook is evolved.I guess Alan Kay would like the meaning of the words of Dynabook and the evolution of the words itself, "and said that the new company would look for a new Dynabook.I will show you.

So what is a new Dynabook?

It is likely to be in the vision of "changing the world through computing and services" listed by Dynabook Co., Ltd.

What a new Dynabookook aims for in areas other than laptops

Dynabook expands the area to desktop PCs, workstations, servers, and edge devices from the current situation where laptops are centered, while enhancing the software that has been developed in Toshiba's PC business.We have a service menu according to the business format, place, and scene.In addition to collaborating with Sharp's smartphones and smart home appliances, it also includes cooperation with office solutions, cooperation with AIOT platform Cocoro +, and utilizing data center services.

In other words, not only as a PC manufacturer that provides hardware, but also by proposals in collaboration with software and services, it will expand the business frame and create new Dynabook value.

"Dynabook as a computing and dynabook as a service will create a true computing that supports people and create new added value and services," said Toshiba Client Solutions President and CEO, President and CEO., Show a new vision of the company.

In addition, Mr. Ishida said, "I want to provide computing beyond the PC frame," but "Incorporating open services on the PC platform to create new services related to AIOT.It can be done. There is a possibility that a service that can develop new businesses on the PC can be created. I would like to quickly incorporate such things and increase the value -added value of the whole product provided by Dynabook. "

For the time being, the PC business, mainly laptops, will be a pillar, but how to involve the two businesses related to AIOT -related businesses and the service business centered on software will decide on a new Dynabook.It seems to be.

Chairman Ishida says, "I haven't seen specific products yet in strategies other than PCs," but a life -cycle management service that contracts PC operation all at once, and a failure of the failure of the failure that utilizes sensing technology.In addition to 8K high -definition image analysis technology, a security monitoring system, a variety of dispersion processing systems realized by 5G, and a seams data linkage, and the zero clients that are relocated from time and location restrictions, as well as remote medical care.The company shows the creation of new services that utilize remote control and provide products and services that can be used in factories, distribution sites, and retail sites in addition to home and offices.It is noteworthy how quickly the results can be achieved in areas other than these PC businesses.

Nevertheless, it is the PC business that will be responsible for the immediate growth.