"Broom for children" incorporating the concept of Sony design is released Company release | Nikkan Kogyo Shimbun Electronic version

Category: Product Service

Release issuing company: Sony Corporation

Brooms for children, which incorporates the concept of Sony Design, will be released on July 31 by Machizukuri Yamajo Co., Ltd., which manufactures and sells Nakatsu brooms. This broom was created by Machizukuri Yamagami Co., Ltd., based on a proposal from a designer at Sony Corporation's Creative Center. A broom made by hand by a craftsman will become familiar with the hand the more it is used, and will nurture the five senses of a child. Nakatsu brooms are brooms made in Nakatsu, Aikawa-cho, Aiko-gun, Kanagawa Prefecture (former Nakatsu-mura), based on traditional techniques that have been handed down for about 150 years, to suit modern life. The broom corn, which is the raw material, is produced without pesticides, and the manufacturing process is all done by hand by craftsmen. Natural dyes are also used to color the threads. The tips of the brooms are carefully aligned one by one to make the most of the softness of the material, and are characterized by their firmness and resistance to breakage. "Broom for Children" was created based on the concept of "a broom for children from the age of 3," proposed by a Sony designer through dialogue with Nakatsu Broom craftsmen. Considering the fact that many children do not know how to use a broom, this is a proposal to convey the value of a broom to the next generation. "Broom for Children" is wrapped in an original hand towel from Machizukuri Yamagami, and comes with a picture book "Broom Book" that explains how to use and make a broom with illustrations. ■ Product overview "Broom for children" Length 60 cm 10,000 yen (excluding tax) For details on purchasing, see here Machizukuri Yamajo: http://shimingura-tsuneemon.biz/ (Broom after ordering) It will take time to deliver the product) For more information on the background to the birth of the “broom for children”, see Sony Design Web: https://www.sony.co.jp/SonyInfo/design/stories/perspectives11 /?s_tc=sd_ps011_prtm [About Sony Design] Soon after its founding, Sony quickly recognized the importance of design and established the Design Office (currently the Creative Center) in 1961. Based on Sony's DNA of "doing things that no one else has done," the Creative Center has expanded its activities from electronics to entertainment, finance, mobility, and other business areas, and has created a wide range of designs, including brands and interfaces. I'm here. We will continue to explore all the possibilities of design and aim to work with people around the world to realize a richer and more comfortable lifestyle, and to create a "prototype" of new value brought about by the fusion of design and technology. increase. Sony Design Web:http://www.sony.co.jp/designhttp://www.sony.net/designCompany Press ReleaseDetails PRTIMES top