"#Workman Girls" opens a new store in Kinshicho, aiming to be No. 1 in sales nationwide as a flagship store

Workman will open a new store for "#Workman Girls" in the shopping mall Arcakit Kinshicho, which is adjacent to Kinshicho Station. The opening date is October 15th. As a flagship store, the store aims to achieve annual sales of 600 million yen, ranking first among all 924 stores currently open for Workman, Workman Plus, and #Workman Girls.

[See more images]

The Arcakit Kinshicho store has a store area of ​​100 tsubo. Unisex, mainly outdoor wear and rain suits, will be developed by 60%, women 20%, and men 20%. New autumn / winter products include a heater bore fleece vest (3900 yen) equipped with an electric heater, a heater multi-blanket (2900 yen), a water-repellent pleated skirt (1900 yen) with the theme of "Mama Raku", and a shirt dress (1900 yen). We handle yen), short coats (2900 yen / all including tax), etc.

In addition, the photo spots set up in all #Workman women's stores have been renewed with the cooperation of Gen Z students from the Nihon University College of Commerce. There will be a fitting room equipped with RGB lights, a booth where you can take pictures of camping with gorillas, and a mirror with a message. The store's SNS posting rate aims to reach 5%, following 6% at the top Sakuragicho Colette Mare store.

The company's five "#Workman Girls" stores currently open at shopping malls near the station, such as the Colette Mare store in front of Sakuragicho station and the Tokyo Solamachi store, received better results than expected, and the company will be in the Tokyo metropolitan area and the Kansai area in the future. We plan to open about 10 stores in front of and near the main stations. In addition to the preceding Kashiwa City and Morioka City suburbs, we are aiming to open 400 roadside stores over the next year, with 15 stores in Kanto, Koshinetsu, Chubu, Kansai, China, and Kyushu refraining from opening. It is said that there is.

Read the article at that time